SEO Coaching – Bing SEO Stack
When I coach SEO for Bing, I always suggest to my students that they also use the same Bing SEO stack that I am using. I try and avoid 3rd parts tools, not because they are bad, but because they are third party tool.
As a Bing SEO Coach I feel the best way is using the tools that come with the search engines. I learned over the years and especially last year, that the tools APIs cannot evolve to match the pace of the search engines’ updates.
Bing SEO Coaching – Reporting and AI Stack
My Bing SEO stack includes Microsoft Clarity, Bing Webmaster Tools, Bing places & Co-pilot AI. Using these 4 tools together ensure Bing SEO best practice. What I have experienced directly from Bing is an uptick in international enquiries for SEO Coaching (USA and Europe).
it is also important to make sure you add the various tags i.e. IndexNow to your website header / root. These can be handled with SEO plugins for WordPress.
SEO Coaching Using Bing SEO Tools
Here I break down the Bing Metric, its description and how it will help you with your SEO. Coaching SEO for Bing is slightly different to Coaching SEO for Google.
Bing Webmaster Tools – Supporting your Technical SEO
BWMT has some cool features including Keyword performance and research, Crawl errors picked up by BingBot. By far the coolest thing is IndexNow. Using IndexNow publishes your URLs in real-time. All the SEO tools (plugins) paid version support IndexNow. Ive also learned the IndexNow will even publish incorrect URLs – its that fast. I do recommend a paid SEO plugin over IndexNow plugin for Wp
| Metric/Feature | Description | How it Helps SEO |
| Clicks | The number of times users clicked on your site’s link in Bing search results. | Shows how many users are visiting your site from Bing organic search. |
| Impressions | The number of times your site’s link appeared in Bing search results. | Indicates your visibility in Bing search results for specific keywords. |
| Click-Through Rate (CTR) | The percentage of impressions that resulted in clicks (Clicks / Impressions). | Measures how compelling your title tags and meta descriptions are in attracting clicks from Bing. |
| Average Position | The average ranking position of your site’s pages in Bing search results for specific queries. | Helps you track your progress in ranking for target keywords on Bing. |
| Search Queries | The actual search terms that users entered in Bing that led to your site’s pages being shown in search results. | Reveals which keywords are driving traffic to your site from Bing and helps you identify new keyword opportunities. |
| Pages Crawled | Shows the number of pages Bingbot has crawled on your site. | Helps you ensure that Bing is crawling and indexing all of your important pages. |
| Errors and Warnings | Reports any crawl errors or warnings that Bingbot has encountered on your site. | Helps you identify and fix technical issues that may be preventing Bing from crawling or indexing your pages properly. |
| Index Explorer | Allows you to check the indexing status of individual URLs. | Helps you troubleshoot indexing issues and ensure that your pages are being indexed correctly. |
| Backlinks | Shows the websites that are linking to your site. | Helps you understand your backlink profile and identify opportunities to build high-quality backlinks. |
| Keyword Research | Provides keyword suggestions and insights into search volume and competition on Bing. | Helps you identify relevant keywords to target in your content and SEO strategy. |
| Site Scan | Crawls your website to identify potential SEO issues, including technical problems, content issues, and performance issues. | Helps you improve your website’s overall SEO performance and identify areas for improvement. |
| URL Submission | Allows you to submit individual URLs or sitemaps to Bing for indexing. | Helps you ensure that Bing is aware of all the important pages on your site. |
| Robots.txt Tester | Allows you to test your robots.txt file to ensure that it is configured correctly. | Helps you prevent Bingbot from crawling pages that you don’t want it to access. |
| Markup Validator | Allows you to validate your schema markup to ensure that it is implemented correctly. | Helps you improve your site’s visibility in Bing search results by providing more information to Bing about your content. |
Bing Co-pilot AI – Supporting your Website SEO
Co-pilot is very cool – one of the things that save me SO much time is table creation. I find in SEO coaching that tables so far have been the best unpacking tool. Co-pilot does not perform SEO tasks, but it helps with improving your technical SEO, condensing information into a more streamlined workflow. Speaking for myself, I enjoy Bings responses. Its like having a colleague. Tip – as a South African, check your spelling as Bing does answer in American English. I use a combination of both spellings as an SEO tactic.
| Use Case | Description | How it Helps SEO |
| Technical SEO Assistance | Generate and validate code for schema markup, robots.txt, sitemaps, and other technical SEO elements. | Reduces the risk of errors in technical implementation, ensuring proper website structure and crawlability. |
| Code Optimization for Page Speed | Assist in writing more efficient code, which can improve website loading times (a crucial ranking factor). | Faster loading pages enhance user experience and can positively impact search rankings. |
| Content Creation (Indirectly) | While Co-pilot doesn’t write SEO content itself, it can help developers build tools that streamline content creation workflows. | By improving efficiency, developers can focus more on SEO-related tasks, such as keyword integration and content optimization. |
| Automating Repetitive Tasks | Automate tasks like generating meta descriptions, image alt text, or URL rewrites based on pre-defined patterns. | Frees up SEO professionals to focus on more strategic initiatives, like content strategy and link building. |
| Improving Code Readability and Maintainability | Co-pilot can help write cleaner and more understandable code, which indirectly benefits SEO by making it easier for search engines to crawl and index your site. | Search engine crawlers can more easily understand the structure and content of your website. |
| Building SEO Tools and Plugins | Developers can use Co-pilot to create custom tools and plugins that automate or simplify specific SEO tasks. | Enables automation and efficiency in SEO workflows. |
Bing Places – Supporting your Local SEO
Bing place does Synch with Google, but in my experience there are challenges. Currently I am chatting to Bing support on this. Where the categories don’t match, and if you are a remote worker, the synch can unverified your Bing. I am working with support to resolve. Currently I am waiting for my listing to publish again and then I will optimise it separately from Google Listing i.e. no API Synch. Google has also allowed for manual insertion of additional keywords i.e. SEO Consultant, and this seems to also break the synch. As more SEOs become Bing adopters I think this will improve.
| Feature/Data Point | Description | How it Helps Local SEO |
| Business Name, Address, Phone Number (NAP) | Consistent and accurate NAP information across your Bing Places listing and your website. | Crucial for local SEO. Consistency helps Bing understand and trust your business information, improving visibility in local search results. |
| Business Category (Primary & Secondary) | Selecting the most relevant categories that accurately describe your business. | Helps Bing understand what your business offers and match it with relevant user searches. Choosing the right categories is essential for appearing in category-specific searches. |
| Business Description | A detailed and compelling description of your business, highlighting your products, services, and unique selling points. | Helps attract potential customers by showcasing what your business offers and why they should choose you. Use keywords relevant to your business and location. |
| Website URL | Linking your Bing Places listing to your website. | Drives traffic to your website and helps Bing understand the connection between your online presence and your physical location. |
| Business Hours | Accurate and up-to-date business hours. | Ensures that potential customers know when your business is open and helps avoid negative experiences. Accurate hours are also a ranking factor. |
| Photos & Videos | High-quality photos and videos showcasing your business, products, and services. | Visual content can attract more customers and make your listing more engaging. Showcase your storefront, interior, products, and team. |
| Attributes | Specific features and amenities offered by your business (e.g., “outdoor seating,” “wheelchair accessible,” “pet-friendly”). | Helps customers find businesses that meet their specific needs and preferences. Attributes can also act as filters in search results. |
| Reviews | Customer reviews and ratings on your Bing Places listing. | Positive reviews build trust and credibility, influencing potential customers to choose your business. Actively solicit and respond to reviews. |
| Location Verification | Verifying your business location through Bing Places. | Essential for your listing to appear in local search results. Verification confirms that your business is legitimate and located at the address you provided. |
| Bing Maps Integration | Your business location displayed accurately on Bing Maps. | Helps customers find your business easily and request directions. |
| Multi-Location Management | Tools for managing multiple business listings from a single dashboard. | Streamlines the management of multiple locations, ensuring consistency and accuracy across all listings. Essential for businesses with more than one location. |
Microsoft Clarity – Supporting your SEO Reporting
If you are an SEO into UX, CRO and UJ – then MS Clarity is the tool for you. Much like IndexNow there is a code snippet to be inserted and 48 hours later you get some awesome data. Google Analytics used to have heat map functionality (way back in the day) using it was helpful as it was in real time. Clarity is an awesome tool, focusing on the user behaviour. As SEOs know UX / UJ = CRO which is leads gen.
| Metric/Feature | Description | How it Helps SEO |
| Heatmaps | Visual representations of where users click, tap, and move their mouse on your web pages. | Helps identify areas of interest and frustration, informing content optimization and user experience improvements which can indirectly boost SEO. |
| Recordings | Video replays of user sessions on your website. | Provides insights into how users interact with your content, revealing usability issues, navigation problems, and areas for improvement. This impacts engagement, a key SEO factor. |
| Insights | Summarised data on user behaviour, including dead clicks, rage clicks, and excessive scrolling. | Highlights specific usability problems that may be hurting user engagement and potentially impacting search rankings. |
| Engagement Metrics | Data on scroll depth, time spent on page, and other engagement metrics. | Helps you understand how users are interacting with your content and identify areas where they are dropping off or losing interest. Engagement is a strong SEO signal. |
| User Segmentation | Allows you to segment user data based on various criteria (e.g., device, country, traffic source). | Enables you to analyse user behaviour for specific groups, such as organic search visitors, and tailor your SEO efforts accordingly. |
| Integration with Google Analytics | Clarity can integrate with Google Analytics to provide a more holistic view of user behaviour and website performance. | Allows you to combine quantitative data from GA with qualitative insights from Clarity, leading to a more comprehensive understanding of your SEO performance. |
| Dashboard | Provides an overview of key metrics and insights, making it easy to track user behaviour and identify areas for improvement. | Helps you quickly identify trends and prioritize areas for optimization. |
SEO Coaching for Bing
There is no doubt that Bing is on the rise in South Africa. By coaching SEO for Bing and SEO for Google I coach you in getting the best result across both Search Engines.
