SEO Workshops for Content Creators: AIO & LLM Case Study
SEO workshops for Content Creators bookings are increasing a lot, especially around Zero Click SERPS. This includes requests for integrated organic strategy coaching (all channels). What I like the most about it is how all of these content creators / copywriters are embracing AI and using it to enhance all their optimisation efforts. It is fair to say that SEO has expanded wider, but the fundamentals remain best practice.
Zero-Click SERPs and AIOs: Benefit from 4 Main Activities
- How the content is structured
- What new best practice looks like when uploading and publishing
- Technical approach using schema
- EEAT – this is extremely important for Brand
How do I Coach AIO SEO?
Being an SEO specialist, I work mostly on Gemini and Co-pilot, as the search engines do feed the LLMs. I work across multiple clients and teach multiple students the area of SEO with AI. All of these learnings are shared in real time. Once the theory has been understood, I work with the content teams to understand the technical side of it. This will include HTML, JSON-LD, and Schema. Once the writers have compiled their pages, I do hands-on practical uploads, so the students can start to monitor their AIO returns in real time.
GSC: AIO Success – Expected Outcome (Impressions)
We are in a new world, where we understand AIO success can be seen by the purple line separating from the other lines, known as “Crocodile Mouth”.
GA4: Tracking in GA4 using a Custom Report.
The are created custom in GA4 so I can see some data for LLMs
What is My Hands-On Experience & Results?
I have my own website, so that is where I do experiments and split tests for the learnings which I apply to my clients.
SEO COACH AIO / LLM Case Studies:
https://www.propulsion.co.za/ – this was a 7-month project and included all areas of SEO. The specific focus was for Brand to start returning correctly in SERPs / AIOs.
What my client Francois du Toit said:
https://hiketablemountain.co.za/ – I have been doing this SEO for 5 years, and just upped the ante for AIO returns.
This particular effort also includes YouTube SEO for snippets and AIO. This is fiercely competitive – specifically around the routes – there are loads of tour operators – my client is the first 4, and also returns inside the AIO, and holds 1 & 2 Organically.
What My Client Riaan Vorster Said:
Last but not least my own brand, which is constantly being tweaked, and is also hyper competitive as an industry. My starting focus for own product was the E-E-A-T side of SEO, using my website pages to answer.
What the SEO Coach Says:
FAQs on AIO SEO Coaching Working:
These are the most frequently asked questions for teams who want me to do the workshops, and are ultimately the optimisation techniques I focus on in the training.
Q: Have you applied technical strategies (markup, structuring, etc.) specifically aimed at AI visibility?
Yes. Without the correct Schema / HTML and structure, there is less opportunity to return AI. I will teach you how to structure and prompt Gemini for this and how to add it to your website for today’s expanded world of Search.
Q: How content is sourced, surfaced, or prioritized in LLMs
Content is sourced by LLMs primarily through web crawling (often from search engine indices), then surfaced and prioritized based on semantic understanding, clarity, structure, factual accuracy, and the authority/trustworthiness of the source.
Q: Best practices for structuring and publishing content to increase visibility within these models
Best practices include using clear, conversational language, logical heading hierarchies (H1, H2, H3), concise paragraphs, bullet points, dedicated FAQ sections, and front-loading key insights, while maintaining factual accuracy and comprehensive topical coverage.
Q: Any technical or SEO-like strategies involved
Technical strategies involve implementing relevant schema markup (e.g., FAQ Page, Article), ensuring crawlability and fast page loading, using semantic HTML, optimising metadata, and leveraging internal linking to build topical authority.
Q: If there are ways to ensure brand or expert content is recognized and accurately represented by AI tools
To ensure brand/expert recognition, consistently integrate your brand name and unique terminology, build E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) through credible sources and author bios, and aim for frequent mentions in high-authority online discussions and trusted data sources like Wikipedia.
Who Is Carla dos Santos – the SEO Coach?
With 20+ years immersed as an SEO specialist in the world of SEO, I’ve explored and mastered countless techniques to drive website traffic for my clients. Now, I’m ready to share those proven strategies with you through focused SEO coaching.
My style of SEO Coaching is practical SEO application in real time. I also coach with a very strong Mar-Tech & Technical Project Management skill set, which has proved beneficial for my when working with inhouse IT & Marketing teams.
