Algorithms and Google 2023 Updates

by | Aug 21, 2023 | SEO

Google Algorithms for SEO

Algorithms are vital to any solid SEO strategy. To practice SEO is to understand the core updates. Between 2011 and 2015 Google rolled out is core updates. These updates are vital for any SEO practitioner to understand. In my experience of creating SEO strategies, I always find it useful to keep these front of mind. Google is not overly transparent with these updates. From 2017 to today Google refers to its bigger updates as Core updates. As SEOs we are always tracking post changes. My approach is to strategise with these in mind, as I believe the core updates are always being improved outside of the major updates. The objective for Google is always to improve the SERPs and the users journey and experience on the website.

2023 Google Algorithm updates

  1. April 2023 Reviews Update –The April 2023 reviews update aims to reward reviews that share in-depth research, rather than thin content type service reviews.
  2. March 2023 Core Update – The March 2023 core update was designed to make Google better at identifying quality content. And therefore improve search results for users.
  3. February 2023 Product Reviews Update– The February 2023 product reviews update aimed to reward in-depth, high-quality product reviews. So, it affected sites that publish this type of content.

2011 – 2015 Google Algorithms updates

These are not all of them, but are very important to keep in mind for SEO.

  1. Panda 2011 -Duplicate, plagiarised or thin content; user-generated spam; keyword stuffing.
  2. Penguin 2012 – Spam and irrelevant links; links with over-optimized anchor text.
  3. Hummingbird 2013 – Keyword stuffing (onsite and in CSS); low-quality content.
  4. Mobile 2015 – Lack of a mobile version of the page; poor mobile usability.
  5. RankBrain 2015 – Lack of query-specific relevance; shallow content; poor UX.
  6. Bert 2015 – Poorly written content; lack of focus; lack of context and relevancy.

There are many more smaller and bigger algorithm updates, these ones are important to keep in mind with SEO implementation. The last thing any SEO would want it to implement the SEO strategy without taking these into account.