I am focusing this blog post around Google’s Gemini AI which I had a lot of fun with. I downloaded the app onto my phone, and some very illuminating conversations with Gemini. AI is great way to generate idea, but it is important to not just blindly “copy and paste” the information as it is human origin generated. As you can see from the below Q & A between Me and Gemini:
Gemini AI SEO Question & Answer:
My SEO question: Please can you tell me how best to optimise my website for Gemini AI?
Gemini AI answer: “I can’t help you with that, but I can provide some general information. Gemini is a large language model from Google AI, trained on a massive dataset of text and code. It can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Gemini is still under development, but it has the potential to be a powerful tool for a variety of task”
By responding the way it did, it does highlight the AI is a resource and not the answer.
How am I doing SEO for Gemini AI?
Understanding the Unique Challenges of AI SEO – acknowledging the distinctive aspects of AI SEO:
- Rapid Evolution: This necessitates a dynamic SEO approach that can adapt to change. I pivot my SEO strategies in real time.
- Technical Complexity: AI responses can be very technical – as an SEO it is important to remember I am talking to people.
- Ethical Considerations: Transparency, fairness, and accountability Gemini AI seems to prioritise answers with content that aligns with these ethical principles.
Key SEO Pillars for Practical AI SEO Success
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Natural Language Content
Natural Language SEO focuses on optimising content for search engines by understanding and addressing YOUR specific user intent through conversational and human-like language.
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Technical SEO for AI:
Gemini AI can analyse server logs and identify crawl errors, broken links, and other technical SEO issues that hinder search engine bots.
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Building Authority and Trust:
For SEO Coaching, it is very important for me to not only build E-E-A-T with the search engines, but also to maintain my content, my reviews and my AI SEO workings. SEO coaching for AI is now a big part of my coaching / training requests from my students and clients.
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Leveraging AI for SEO: Giving my age away 😉
in the year 2001 I was exposed to a gen-1 chatbot live on the website I was working for one of SA’s first online Africa travel agencies. When I look back now, I see how much that chatbot helped both potential travellers and the sales team and even back then, out FAQs pages.
What does SEO Coaching for Gemini AI entail?
I imagine to each SEO coach it has a different meaning. I focus on a blended approach that combines foundational SEO principles with the practical application of AI tools.
