SEO Coaching: Master AI, LLMs & AIOs.
Learn to master todays SEO for AI Overviews & LLMs. Learn to use AI to help you make really cool content.
SEO Coaching Cape Town with the SEO Coach.
Wow 2025 has also been a ride. There have been major shifts in SEO, pushing us far beyond simple keywords towards something much more nuanced and human-centric. With the rise of AI Overviews and the relentless emphasis on N.E.E.A.T. (adding Notability to Experience, Expertise, Authoritativeness, and Trustworthiness), search engines are essentially demanding genuine, first-hand experience and authentic content that answers specific, often conversational, user intent. So here I am, for the third time in 3 years re-working my copy.
That’s the thing with being an SEO specialist & Coach – I have to be ahead of the curve for both
This landscape of Generative Engine Optimisation means the old rulebook is constantly being rewritten, and honestly, I am loving it. I have spent some time cutting through the noise and focusing my efforts on the high-impact areas like optimising for generative answers, user experience, and truly demonstrating my unique authority.
My SEO game has levelled up – has yours?
Coaching this year has been wild. SEO hasn’t been this fast in a long time (since 2012 in my opinion). As an SEO specialist and Coach, its been a shared growing experience with my clients / students. For my Solopreneur clients, coaching focuses on creating ” I / specialist ” content, content types & content marketing. For my SEO students, its been around not loosing site of SEO fundamentals. SEO Copywriting students have had to become a bit more technical, by learning the necessary schema.
Frequent SEO Coaching Requests
| Coaching Request | Key Focus & Description |
| HCU / SEO Strategy | Deeply explore market research, analyse the competition through competitor research, pinpoint audience needs with search intent research, and develop a powerful content strategy based on detailed audience research and current trends research. |
| N-E-E-A-T / Trust | Build unparalleled authority by conducting thorough backlink profile analysis, implementing effective brand amplification strategies, mastering Local SEO citations, executing targeted backlink building, and fully optimising your Google Business Profile. |
| SEO Implementation | Gain expertise in structuring your site through strategic internal linking, applying advanced schema, performing essential HTML optimisation, creating highly user-centric content, and mastering the skill of understanding search intent / keyword data. |
| SEO Technical Projects | Get high-level guidance on technical project management, defining site architecture, creating detailed wireframes and specs, navigating complex website migrations, effectively handling limitations, and utilising data automation for efficiency. |
| CMS SEO Setup HTML | Ensure your site is launch-ready across platforms like WordPress / Wix / Squarespace, covering the critical steps of setting up SEO plugins, integrating with Google Search Console, and connecting with Bing Webmaster Tools for site go live. |
| AI for SEO | There are so many cool ways to use AI to assist with your SEO. This area of coaching will be highly customised based on your unique goals and current SEO landscape. |
