The SEO Coach - Google Analytics Certified SEO Specialist
Partner Badges
My Most Popular SEO Coaching Requests:
HCU Coaching
market research, competitor research, search intent research, content strategy, audience research, trends research
N-E-E-A-T Coaching
backlink profile analysis, brand amplification strategies, Local SEO citations, backlink building, google business profile
SEO Implementation:
internal linking, schema, HTML optimisation, user-centric content, understanding search intent / keyword data
SEO Technical Projects:
technical project management, architecture, wireframes, specs, website migrations, handling limitations, data automation
CMS SEO Setup HTML:
word press / wix / square space, setting up SEO plugins, google search console, bing webmaster tools for site go live.
AI for SEO / GEO:
There are so many cool ways to use AI to assist with your SEO. This will be will be customised based on your coaching.
My Most Popular SEO Specialist Requests:
SEO Specialist:
SEO strategy, SEO audits, marketing team support, digital marketing workshops, team skills assessments, skills transfer
Technical PM:
technical documentation, website migrations, change control documentation, data architecture and distribution diagrams
Marketing Technologist:
digital adoption, integrations, mar-tech stack, data analysis, automation, audits, systems, processes and efficiencies.
The SEO Coach - Additional Services
Book Launch / Author Interview: Riaan Vorster
I have been doing SEO for Hike Table Mountain for about 5 years now. When Riaan asked me to host his book launch at EB in the Waterfront, I knew we were going to have fun. To listen to the first 2 minutes of the interview, please click on the image and you can watch it on YouTube.
SEO Podcast with PROpulsion LIVE
Francois invited me onto the weekly podcast to discuss the new world of Zero Click SERPs and AIOs, and their impact on users, search and SEPRPs. Click on the image if you want to watch the interview on You Tube.
SEO Coach – Guest Author
In a World of N-E-E-A-T, citations really matter. As an SEO specialist being able to write copy, structured for LLM / GEO with an author bio link is important for your trust signals. I write HCU & NEEAT copy for my clients websites. I also like to make diverse content types like case-studies / infographics etc. AI has empowered me with content creation, allowing me to be more creative with SEO.
Things I enjoy doing that are not SEO:
- Space, Science & Astronomy.
- Carl Sagan’s “Cosmos”.
- Palaeontology & Archaeology.
- Outdoors, nature, hiking, walking, rhe beach
- Gardening my succulents.
- Building Lego (Botanicals mostly)
- Playing chess online.
- Watching Creature Features – this includes cat videos.
- Teching my Cat SEO – so far not the best student
the SEO Coach Google Reviews:
What is SEO Coaching?
My SEO coaching offers a personalised path of learning SEO from a current working SEO Specialist. Learn in real time, exactly what you want to know.
——————–
Who is SEO Coaching For?
SEO Coaching is for Individuals, SME Owners, Corporate Teams, and SEO Workshops for groups. You can also take a look at the SEO coach personas.
——————–
What differentiates Carla as Your SEO Coach?
I am a working SEO specialist, and a practical SEO coach. This means that what I SEO coach you, is also what I am implementing. I am a white hat SEO. My SEO methods are rooted in best practice.
——————–
What Choose Carla as Your SEO Coach?
With 20+ years immersed as an SEO specialist, I’ve explored & mastered best in class SEO techniques through trial (and error) over the years. I am also a very current SEO practitioner. I will give you the best & most current SEO tactics I am implementing.
——————–
How do the SEO Coaching Sessions Work?
We will have a chat, you will tell me what you want to learn. Then I will develop your coaching plan. Each session is 1.5 hours online with screenshare. I teach you exactly what you want to learn – in real time, on the website / audit / strategy you are working on.
——————–
What does a Practical SEO Coach do?
I give real time, hands on practical SEO guidance. Unlike theoretical courses I focus on applying real time strategies in the environment you work in. I also coach with a very strong Mar-Tech & Technical Project Management skill set, which has also proved beneficial for my students / clients.
——————–
What is Carla’s SEO Coaching Goal?
My SEO Coaching goal is geared to teach the individual / team to implement effective SEO, empowering you to manage, and adapt your SEO strategy independently. I coach SEO for Bing, Google & YouTube. The goal of SEO coaching is to do SEO for the search engines, so your site returns in AIOs and LLMs.
——————–
Sometimes I Write About SEO:
Two Coaches, One Domain: How Collaboration Beat Competition
Connecting with Michelle LaRose "my Competitor" was the smartest strategic move I’ve made. When you stop looking at others as threats and start seeing them as peers, the ceiling that caps growth disappears. Michelle is...
Solopreneur SEO Success is Built on SEO Coach-Client Alchemy
Beyond the Algorithm: How the Coach-Client Alchemy Defines Modern Authority Have you ever felt that your online presence does not quite reflect the depth of your real-world expertise? In an era where search engines are evolving to prioritise human trust over technical...
Free Directories for Digital Marketers: Trust Signals
In the evolving SEO landscape of 2026, directories have shifted from simple link-building tools to critical E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) catalysts. It is fair to say that in today's world of trust signals, have your business...
LET’S START A CONVERSATION