What is SEO Coaching?

SEO coaching is perfect for individualssmall businesses, and corporates who want to understand search. The SEO Coach helps all website owners who want to take their online presence to the next level, but don’t have the time or knowledge to do it on their own. The SEO Coach will save you time and help you avoid costly mistakes and search engine penalties, by guiding and training you through the SEO process step-by-step, or by implementing your SEO for you.

SEO Coaching Skills

Onsite / On-page SEO

Learn how on-page SEO focuses on improving the quality of your website using website data to improve your positioning in the search engines.

Off Site SEO / Backlinks

Off site SEO training focuses on leveraging other sites and places across the web to improve your position within search rankings.

Technical SEO Site Speed

Technical SEO coaching focuses on working with web developers to make sites faster and easier for search engines to crawl and index.

Local / International SEO

Location-based SEO, also known as geo-targeting, is the practice of optimising your content to appear for your target location.

SEO Strategy

An SEO strategy is the process of defining keywords, opportunities and personas to make sure you are capturing qualified user sessions.

SEO AI Copywriting

Combined with SEO research, AI tools allows for the up-cycling of  content combining automation for quality writing for your website.

Information Architecture

Coaching on organising and arranging content for a website. It defines navigation, categories, hierarchies, and sitemaps.

SEO Website Migration

Learn how to transfer search engine ranking, authority, and indexing signals from your old website to you new one.

Monthly SEO Services

Build you own Monthly SEO – be it training, ongoing services, once off projects, strategies or audits, I can assist within your budget.

SEO Training for individuals, SME’s and Corporates

SEO Coach For Your Career

Based on my 20 years of SEO, I can teach you to understand SEO strategies and disciplines. I can also help guide you in your SEO career advancement or career pivot strategy.

Individual SEO Training - The SEO Coach
SME SEO Training

SEO Coaching For Small Business

In house SEO Training is the perfect solution for those companies who want their SEO tasks taken care of in house. This training will cover best practice digital.

SEO Training For Corporates

Want make your digital marketing team more efficient? I coach in-house coporate digital marketing teams, upskilling and training in SEO and digital fundametals tailored to your business needs.

Corporate SEO Training


Having worked with Carla on several projects, I can confidently say that Carla is a true leader who is willing to share knowledge and encourages those in her team to grow as individuals. She has great knowledge of all things digital and is extremely organised which is why any project I've worked with her on has run smoothly. She is very dedicated to her work, and is an asset to any working environment. Carla knows how to turn a bad situation into a working solution, and that is why I can highly recommend her.

Jane Hollander, Senior Back End Developer @Ringier

Carla gave my first job as an SEO content creator, little did I know the incredible mentor she would become. Fast forward 10 years. I decided to make a transition from behavioural health back into tech as Product Manager. Carla mentored me into a fantastic position with guidance, assisting in resume building, providing resources, interview help and just general support. Thanks to Carla I have a thriving career now.

Tessa Pennington, Product Leader

Few people have the opportunity to find a coach and mentor that is as generous with their time and knowledge as Carla. I've had the pleasure of working with her on several projects on an ad hoc basis during the two years that I've known her - her years of SEO experience and ability to make complex concepts accessible made a dramatic difference to both my own skill and knowledge, as well immediately benefitting my own work.

Lee Geldenhuys, General Manager @Bangers&Mash

Working with Carla has been an absolute pleasure. I was impressed by Carla's in-depth knowledge of search engine optimization. Carla's professionalism, dedication, and unwavering commitment to driving results are truly commendable and the SEO results speak volumes about her experience and skills. Carla's genuine passion for staying at the forefront of industry trends makes her an invaluable asset to any individual or business aiming to conquer the digital domain.

Bardin Ellis, Co-Founder @Headway Digital

Carla gave me my first job as an SEO copywriter almost 10 years ago. Since then I have worked with Carla on a variety of digital projects both as her employee, and later as her supplier when I went on to open my own business. Carla has been an exceptional mentor and guide throughout my career. Her expertise in the field of SEO and digital marketing is truly impressive, and I've had the privilege of learning from one of the best. Carla possesses a deep understanding of the ever-evolving landscape of SEO and has the unique ability to explain complex concepts in a clear and practical manner. Carla has an innate talent for breaking down intricate strategies and techniques, making them accessible even to those new to the field.

Tamara Wilson, Founder Itchy Digital

Carla was my manager at Creative Spark where I worked as a junior SEM specialist. This was my first full time job and during my time there Carla provided incredible coaching and guidance to me. She knew when to put me in the deep end to speed up my learning and challenge me but also assisted when I was struggling or a mistake was made. She also knew that falling forward was a strong way to improve as a junior. I would highly recommend Carla to anyone looking to grow their SEM/SEO skills, fast. Her unique and effective teaching style and many years of experience will benefit anyone from beginner to expert.

Lorenzo Labia, SEM Growth Specialist

Sometimes I write About SEO

SEO Case Study – Hike Table Mountain

SEO Case Study – Hike Table Mountain

SEO Case Study: Technical and Onsite. The website has 10 year old domain age and 100s of unique posts. The WordPress theme working is SEO led, also performance is front of mind. This website is 100% organic SEO focusing on onsite and including technical improvement. I...

SEO Case Study – CMT

SEO Case Study – CMT

SEO Case Study: Technical, Onsite, Local SEO, WordPress SEO best practice & Backlinking opportunities research. The website is fairly new in Googles index. The WordPress theme was built with ease of access for SEO which always helpful. Adding in plugins for Yoast...

I Want To Learn SEO Online

I Want To Learn SEO Online

SEO is not difficult, but it is specific, time intensive and can be complicated. If implemented incorrectly it can have an anti-seo outcome. Learning SEO online sets a solid foundation for fundamentals, but SEO coaching online will take you to the next level of...


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