Geographic Authority Series
Localised SEO: Geographic search and AIO
Master your geographic footprint. I coach SEO professionals on the blend of technical, on-site, and off-site tactics required to dominate local SERPs.
The strategy: Global vision, local results
Localised SEO is a mix of technical skill and semantic precision. Whether you are targeting “hotels Cape Town” or expanding a global brand to new territories, optimising for local search ensures your most relevant content reaches the right users, anywhere on Earth.
“I provide the roadmap for claiming local authority in a world where AI synthesises proximity and trust.”
Geographic performance factors
Technical geo-targeting
Master hreflang tags for multi-region support and localised keyword research for precision on-site implementation.
Authority and citations
Build local backlink profiles and manage brand awareness through multi-listing best practices and niche citations.
GBP in the age of AI
Your Google Business Profile is a vital source of structured data for LLMs and AI Overviews. When users ask for the “best near me,” AI models look for verified, trusted profiles. I ensure your profile acts as a foundational truth for generative answers.
- Data analytics: Diving into geo-CTR and location-based engagement metrics.
- Profile optimisation: Maximising GBP impact for both traditional and AI-driven search results.
