Geo-Location SEO
Location based SEO is a little bit creative, technical and pretty easy to implement if you understand the Google side of this. This particular SEO discipline seems like a small thing, but can also make or break your strategy if not implemented correctly. Local SEO is a process of optimizing a website for Google search results specific to a particular geographic area.
The goal of location-based SEO is to increase the visibility of a website in search results for queries that include a geographic location, such as “Hotels Cape Town.” Geo Locations search involves some tech SEO, some onsite SEO, and offsite SEO. By doing this correctly you can have a global site that returns its relevant content in the SERPS in the desired location (anywhere on Earth, and maybe even Mars one day)
What Is Localised SEO Coaching?
There are a number of benefits of optimising a website for location-based SEO. Perhaps the most obvious benefit is an increase in website traffic from users who are searching for businesses or services in the geographic area covered by the website. However, there are also a number of other benefits and understanding your website analytics data will be an important part of your learnings focusing on how to implement SEO best practices for local SEO. There are a number of factors that can impact the effectiveness of location-based SEO, including the geographic area covered by the website, the competition in the area, and the quality of the website’s content. However, the most important factor is often the quality of the website’s backlink profile.
What will you learn from The SEO Coach?
- Understanding geo click-through rates.
- Understanding content engagement.
- Understanding brand awareness.
- Optimising a website for location-based SEO.
- Google business listings and best practice for Multi listings.
- Hreflang tags and attributes.
- Localised keyword research and implementation (onsite).
- Local SEO backlinks best practice.
Do you need location based SEO Coaching?
Yes you do. Even if your website is in a single location you should learn to optimise your website for local SEO. If part of your digital strategy is to expand your locations, then local SEO will indeed a requirement. A well trainer SEO should be able to handle the on-site, offsite and also the backlink profile.
