Live Research & Data
The SEO Lab: Testing the Frontiers of AEO
Theory is fine, but data is definitive. The SEO Laboratory is my dedicated space for testing how generative AI and search algorithms react to specific technical stimuli in real-time.
Forensic Archives: Published Lab Reports
Sift through real, unedited search verification data mapping clean structural recovery across diverse platforms and international markets.
Lab Report #01 // Enterprise System
Surgically Fixing Impression-to-Click Traffic Bleed →
How a forensic baseline audit stopped an active visibility leak for an enterprise portfolio, turning a flat 0.4% CTR into a scaled +635.9% organic click recovery.
Lab Report #02 // Cloud-CMS Stack
Algorithmic Repositioning on Wix Infrastructure →
Overriding native platform boundaries to execute targeted template metadata and schema injections, locking down a permanent 31.5 position shelf for a UK B2B agency.
Lab Report #03 // Hospitality & Travel
Intent Architecture Realignment for Cape Town Tourism →
Resolving regional traffic volatility by cleanly disconnecting broad informational blogs from transactional modules to unlock a highly resilient 18.2 position floor.
Lab Report #04 // Localized Education
Localised Dominance for a South African ECD School →
Isolating precise geographic entity signatures to bypass institutional directories, driving a local childhood development brand to a dominant 8.5 average search position.
Lab Report #05 // Premium Personal Brand
Entity Value Signal Engineering for Luxury Creators →
Restructuring image asset profiles and semantic layout configurations to isolate high-end commercial queries, producing a spectacular 7.3% booking funnel CTR.
Core Research: Current Live Experiments
| Experiment | Focus | Hypothesis |
|---|---|---|
| Source Citations | LLMs | Semantic triplets increase citation probability by 40%. |
| HCU Recovery | Google Core | Removal of “filler” content restores keyword velocity. |
