Live Research & Data
The SEO Lab: Testing the Frontiers of AEO
Theory is fine, but data is definitive. The SEO Laboratory is my dedicated space for testing how generative AI and search algorithms react to specific technical stimuli in real-time.
Forensic Archives: Published Lab Reports
Sift through real, unedited search verification data mapping clean structural recovery across diverse platforms and international markets.
Surgically Fixing Impression-to-Click Traffic Bleed →
How a forensic baseline audit stopped an active visibility leak for an enterprise portfolio, turning a flat 0.4% CTR into a scaled +635.9% organic click recovery.
Lab Report #02 // Cloud-CMS Stack
Algorithmic Repositioning on Wix Infrastructure →
Overriding native platform boundaries to execute targeted template metadata and schema injections, locking down a permanent 31.5 position shelf for a UK B2B agency.
Lab Report #03 // Hospitality & Travel
Intent Architecture Realignment for Cape Town Tourism →
Resolving regional traffic volatility by cleanly disconnecting broad informational blogs from transactional modules to unlock a highly resilient 18.2 position floor.
Lab Report #04 // Localized Education
Localised Dominance for a South African ECD School →
Isolating precise geographic entity signatures to bypass institutional directories, driving a local childhood development brand to a dominant 8.5 average search position.
Lab Report #05 // Premium Personal Brand
Entity Value Signal Engineering for Luxury Creators →
Restructuring image asset profiles and semantic layout configurations to isolate high-end commercial queries, producing a spectacular 7.3% booking funnel CTR.
Lab Report #06 // Cross-Border AEO
French Team Building Migration & AEO Architecture →
Executing multilingual entity mapping and AEO-focused content migrations for international corporate events, driving targeted answer engine visibility.
Lab Report #07 // Executive Coaching
B2B DSP Executive SEO & AEO Coaching Framework →
Enabling senior leadership teams with high-yield technical and algorithmic models for demand-side platforms to capture enterprise search demand.
Lab Report #08 // Property & Real Estate
Cape Town Real Estate E-E-A-T & Custom CMS Optimization →
Leveraging bespoke CMS structures and localized author signals to establish competitive topical authority in high-value real estate search spaces.
Lab Report #09 // Non-Profit & AEO
NGO WordPress Rebuild & Strategic AEO Coaching →
Combining lean WordPress architecture with answer engine optimization tactics to amplify non-profit donor visibility and search authority.
Lab Report #10 // Digital Publishing
Publisher HCU Recovery via External Author E-E-A-T Verification →
Deploying external entity validation and structured author proof-points to reverse Google Helpful Content Update (HCU) penalties across large publishing networks.
Lab Report #11 // Algorithmic Metrics
Organic Yield Analysis: Domain Authority vs. Traffic Velocity →
Demystifying third-party domain metrics to reveal the true correlation between technical yield, actual traffic valuation, and search profitability.
Lab Report #12 // Team Upskilling
Empowering Editorial Teams for AIO & AEO Readiness →
Structured SEO workshops designed to align content creators with AI Optimization (AIO) standards and direct-answer engine ranking mechanics.
Core Research: Current Live Experiments
| Experiment | Focus | Hypothesis |
|---|---|---|
| Source Citations | LLMs | Semantic triplets increase citation probability by 40%. |
| HCU Recovery | Google Core | Removal of “filler” content restores keyword velocity. |
