Strategic Intelligence Series
SEO Coaching: Frequently Asked Questions
SEO coaching empowers digital independence by teaching the “what” and “why” behind search strategy. With over 20 years of experience, Carla dos Santos provides clarity on skill-building, team training, and the evolution of AI SEO—ensuring your site masters E-E-A-T and HCU requirements for LLMs like Gemini and Google Search.
Coaching: The Fundamentals
What is SEO coaching?
SEO coaching involves working with an expert to learn and implement search engine optimisation strategies for your website, rather than having someone do it for you. The coach teaches you the “what” and “why” behind SEO.
Can an SEO coach train my staff?
Yes, many SEO coaches offer training for individuals or multiple staff members, which can be a cost-effective way to build in-house SEO expertise and streamline communication between marketing and IT.
How long does it take to see results?
SEO generally takes 4–6 months to start showing significant results. This varies depending on competition, website history, and the consistency of implementation.
The Future: AI & Gemini
What is AI SEO?
AI SEO involves two things: applying HCU & N-E-E-A-T to return in AI Overviews (AIO) and LLMs, and using AI tools to assist and scale your existing SEO workflows.
How to do SEO for Gemini?
SEO for Gemini is rooted in traditional excellence. By practicing HCU and E-E-A-T, you ensure your site remains a trusted source, as LLMs pull information directly from search engines like Google and Bing.
Strategy & Project Management
How to manage SEO projects?
Successful management relies on a comprehensive set of documents covering strategy, execution, and quality assurance. These serve as vital handoffs between the SEO, development, and content teams.
What should I look for in an SEO coach?
Look for proven experience (20+ years), industry knowledge, a practical hands-on approach, and positive references. A coach should empower you towards independence.
