Enterprise Governance Series
Technical SEO PM: Bridging the Implementation Gap
Leading a large-scale website migration or rebuild requires more than a checklist; it requires robust project governance. I provide expert coaching to mitigate technical risk, move beyond simple “checks,” and ensure your organic traffic gains are protected through a project-ready delivery process.
The 3 Phases of Technical Delivery
Phase 1: Strategy & Discovery
Before a single line of code is written, we baseline the existing architecture. This integrates with my HCU Coaching protocols to ensure we aren’t migrating legacy content issues.
- Technical Audit: Baselining CWV, Schema, and indexation health.
- SRD Alignment: Mapping business KPIs to specific SEO features.
- URL Mapping: Establishing the “Single Source of Truth” for redirects.
Phase 2: Execution & Implementation
Translating strategy into developer-ready specs. This is where the SEO Mullet Method is engineered into your core CMS.
- Technical Handoff: Delivering robots.txt and JS rendering specs.
- Schema Governance: JSON-LD templates for AI-first structured data.
- Internal Linking: Blueprinting topic clusters and anchor text rules.
Choosing Your Delivery Framework
| Framework | Core Approach | Risk Management |
|---|---|---|
| PRINCE2 | Structured & Process-based. Best for enterprise IT. | Formal governance & extensive documentation. |
| Agile / Scrum | Iterative & Collaborative. Best for content adaptation. | Managed via sprints & continuous feedback. |
| Waterfall | Rigid & Linear. Best for fixed, small-scale specs. | Sequential phases; risk assessed per stage. |
As I discuss in my Origin Story, my mission is to bridge the gap between technical complexity and business growth through verifiable delivery.
