SEO Website Migration
This is probably my favourite SEO activity. To succeed will require the best of your Technical SEO skill set. I put this under the “SEO Surgery” bucket. If done correctly your new / redeveloped / refreshed website will perform better. An SEO migration is the perfect time to clean up your website to maximise you search engine visibility.
SEO website migrations are a hot topic. There are entire conferences dedicated to the topic and dozens of articles written on the subject every year. Why all the fuss? Because a well executed website migration can result in substantial increases in traffic and revenue. A poorly executed website migration can result in traffic losses so severe that the business does not recover.
What is Website Migration Coaching?
Coaching for a an SEO website migration will be based on the type of migration, but in all cases content, and technical SEO are usually the primary requirement. Here are some of the things you will learn from the SEO Coach.
- Perform a detailed audit of your current website (tech, onsite and offsite)
- Create a comprehensive plan and timeline for the migration
- Notify Google of the impending migration
- Redirect all old pages to their new equivalents
- Monitor the migration closely and fix any issues that arise
- Project docs and timelines for the migration in best practice
- Tech structure i.e. sub-domains vs directory for best SEO migration
Why should you migrate your website?
There are a number of reasons a client / you could have for migrating the site. Some of the most common reasons are:
- Redesigning the website and moving to a new platform.
- Consolidating multiple websites into one additionally splitting the site into different directories.
- Changing a websites domain name
- Moving your website content to a new server additional to the migration.
Do I need SEO Website Migration Coaching?
Yes, if you want to be a specialist technical SEO. Migrating your website can offer a number of benefits, but it’s important to be aware of the risks involved. If done incorrectly, an SEO migration can have disastrous consequences for your traffic and rankings. However, if done correctly, an SEO website migration can result in substantial increases in traffic and revenue.
