SEO Audits

Your SEO Strategy Starts with an Audit

Before you build a new website or launch a content strategy, you need an SEO audit. An audit is a crucial first step that covers every aspect of your digital presence. It provides a baseline for your current performance and identifies opportunities for improvement, ensuring your efforts lead to better search engine visibility.

The Big 5 SEO Audit Types

There are five core types of SEO audits, each focusing on a different discipline to give you a complete picture of your site’s health.

  • On-Page SEO Audit: This audit checks the HTML and content elements of a page to ensure they’re optimized for search crawlers. This includes analysing meta titles, meta descriptions, image alt text, and overall content structure.
  • SEO Content Audit: This is a systematic review of all your site’s content—text, images, and videos. The goal is to identify thin or duplicate content, find content gaps, and consolidate similar topics to strengthen your authority.
  • Off-Page SEO Audit: This audit focuses on external factors that affect your rankings. I’ll analyse your backlink profile, looking at the quality, quantity, and relevance of links from other domains to identify toxic links and build a strategy for acquiring new ones.
  • Technical SEO Audit: This audit ensures search engines can crawl and index your site efficiently. It addresses issues with site speed, mobile-friendliness, security (HTTPS), and site architecture. A strong technical foundation is essential for all other SEO efforts.
  • Local SEO Audit: For businesses with a physical location, this audit evaluates your presence in local search. It covers optimizing your Google Business Profile, ensuring consistent business information across the web, and creating locally-focused content.

Key SEO Audit Tools

You need the right tools to perform these audits effectively. Here are some of the most reliable options:

  • SEO Software Suites: For comprehensive, ongoing monitoring, I use industry-standard tools like Ahrefs, Moz Pro, and SEMrush.
  • Google’s Free Tools:
    • Google Search Console: Provides critical data on your site’s organic performance, including technical errors and Core Web Vitals.
    • Google Analytics (GA4): Helps you understand user behavior, measure the impact of your SEO changes, and track organic traffic.
    • Page Speed Tools: Free tools like Google PageSpeed Insights and Pingdom analyze your site’s loading speed and provide actionable recommendations

What Makes the SEO Coach Different?

A great SEO specialist can improve your website’s ranking. In contrast, an SEO coach empowers you to become a specialist yourself. My goal is to teach you how to take control of your SEO. You will understand the “why” behind every decision and adapt your strategy as search evolves.

SEO Coaching for Individuals & Groups:

Individual SEO Coaching will benefit SEO’s & marketing professionals. Here we can also focus on your career trajectory and areas of SEO where the focus is on specialising in one or more areas of SEO. This will also benefit SEOs who are wanting to up their ecommerce SEO game.

SEO Coaching For Small Business Teams

SME SEO Coaching is a support function empowering internal marketing teams. This personalised support includes technical project management, empowering internal members in better communication. The goal ultimately is about driving sustainable digital growth for their business across all channels.

SEO Training For Corporates

Corporate SEO coaching focuses on developing and implementing large-scale SEO strategies across complex organisational structures. In most cases this includes using Microsoft D365 for SEO. This specialised guidance addresses the unique challenges of enterprise-level SEO, driving significant and measurable results for the corporation.