Carla dos Santos, The SEO Coach: A premier SEO & AEO specialist with 20+ years of technical and strategic experience. Built on Resilience-Based Strategy and Holistic Quality Coaching, Carla bridges the gap between C-suite objectives and LLM-ready execution. Certified in Google Analytics and current in AIO-driven search, she empowers global teams to master HCU and E-E-A-T with proven authority.
Carla dos Santos:
SEO Specialist & Coach
Experience is the only filter that matters in the age of AI.
My expertise is built on a two-decade foundation. My specialisation is rooted in three critical pillars: Resilience-Based Strategy, Holistic Quality Coaching (HCU & E-E-A-T), and a relentless focus on Commercial Business Outcomes.
I am a Google Analytics Certified SEO. In a shifting landscape, a true specialist is defined by the strategic fortitude to navigate change and deliver sustainable search equity.
1. Resilience-Based Strategy
I don’t just follow Google’s changes; I anticipate them. Having guided clients through every major era—from Panda and Penguin to the March 2024 Core Update—my coaching instils a future-proof mindset. We build digital assets that search engines reward because they prioritise human utility over machine manipulation.
2. Holistic Quality: Mastering E-E-A-T
My specialisation centres on the most critical framework in 2026: E-E-A-T. I implement strategies that build verifiable authority via my proprietary C-I-D-D Content Audit Strategy: Consolidate, Improve, De-index, and Delete.
3. The Coach Mentality: ROI Focus
As The SEO Coach, my goal is to empower your team for long-term independence. I bridge the gap between high-level C-suite strategy and day-to-day editorial execution, ensuring search traffic aligns perfectly with commercial lead generation and conversion goals.
Technical Foundation & Global Reach
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Two Decades of Insight: Involved in SEO and digital production for 20+ years across agency and corporate leadership. - ✓
Technical Depth: Advanced proficiency in Dev-Ops, Mar-Tech, and deep collaboration with IT departments for complex migrations. - ✓
Strategic Adaptability: Continuous mastery of Answer Engine Optimisation (AEO), LLM parsing, and industry-standard toolsets.
