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SEO Strategy

SEO Strategy - SEO Coach - Carla dos Santos

SEO Strategy

SEO strategy success also relies on all the research done. I always presenting the strategy as a 12 month view with milestones in between. SEO is an ongoing process, so you need to regularly monitor your activity to see what’s working and what isn’t, by keeping clear annotations in G4. Additionally a good strategy also supports social, web and acquisition efforts i.e. Direct Marketing. Doing the research done for search strategy will under-pin the entire digital go to market strategy.

What Is SEO Strategy Coaching?

Implementing SEO correctly, is a very effective way to improve a websites ranking in google and other global search engines. It is important to note that this part of the SEO coaching births a long-term digital marketing strategies and should not be viewed as a quick campaign type implementation.

An SEO strategist can take several months to see the full benefits of an effective SEO campaign. Also the job as the SEO include making sure that any efforts correspond with the strategy. Any deviation from this can de-rail all the preceding efforts. i.e. if a piece of content is published to a toxic website, you will have a toxic link in your environment. Here are some of the basics to also include in your overall SEO strategist coaching.

What will you learn from The SEO Coach?

  1. Matching user keyword intent to inform your onsite.
  2. Using natural language to return for voice as well as keyword searches.
  3. Utilising structured data to help search engines understand your content better.
  4. Improving your page speed as part of your technical strategy.
  5. Mobile first approach in all things digital.
  6. Improving the user experience (CRO).
  7. Understanding social media signals.
  8. Annotating and benchmarking your work.

Do you need SEO Strategy Coaching?

Yes you do. Especially if your website is in a competitive niche. Generally sparking all websites should have an ongoing strategy. Occasionally it is also beneficial update your strategy accordingly as your results come in. Another point to consider is it is a good idea to maintain your strategy despite it being in play in your day to day SEO campaigns.