I do this type of SEO training for SMEs a lot, and I enjoy it every time because it relies on every skill set I have. For my SME clients, I embrace being a Mar-Tech, and not just an SEO. The best thing about working in an SME as an SEO trainer is the full digital requirement. Here a well trained SEO can add value in everything from Social Media to UX / UJ and CRM and generalist Digital training as in my digital lens – SEO is the kernel of all things digital.
Digital Mar-Tech SME Training
Training internal teams or individually coaching SEO into a Mar-Tech is important. In the SME space digital marketing for requires the full skill set. These are all things that I continue to learning. An SME needs the best of digital, based in SEO strategies especially in relation to automation of client journeys where a good SEO can in effect be a full digital manager with the ultimate outcome being leads generation. Here is where the SEO can lead integrating the full Mar-tech stack.
Digital Marketing and SEO Training
Digital marketing and SEO are two of the most important tools for any business looking to succeed in the modern marketplace. However, many small and medium sized businesses (SMEs) lack the internal expertise or resources to properly utilise these tools. As a result, many SMEs end up losing out on valuable opportunities to connect with customers and generate leads.
That’s where digital marketing and SEO training for SMEs comes in. By helping SME owners and managers understand how to use these powerful tools, you can give them the ability to level the playing field and compete against larger businesses.
SME SEO training approach
There are a few things keep in mind when training SMEs in digital marketing and SEO to make sure the objectives are met.
- unpacking the business needs with the owner, and tailor the training to the specific needs of the SME.
- Keeping the training as simple and straightforward as possible.
- identifying quick win, easy to implement digital marketing tasks.
- ongoing support after the training is complete to support the internal teams.
Who needs SME Digital Training?
Any business that is online could benefit. I can do the work, train the SME owner and or its internal marketing team. By offering digital marketing and SEO training to SMEs, I can help your online presence level the playing field and compete against larger businesses. Keep the training tailored to the specific business, focus on the basics, and offer ongoing support to ensure success.