SEO Copywriting: Your Secret to Scaling Content
I’ve learned from my own experience that using AI for SEO copy is a game-changer for scaling your content. While AI tools can help bulk up your pages and save time, you must understand that what you put in is what you get out.
An AI tool alone will only ever do a below-average job. The human element—your expertise—is what makes it a powerful asset. You need to provide the AI with a strong foundation: your Information Architecture (IA) and keyword research, meticulously segmented by intent.
Bridging the Gap: AI for Today’s Search Engines
Modern search engines and Large Language Models (LLMs) don’t just read keywords; they analyse your content’s structure, flow, and context. A human-led strategy ensures your AI-generated copy isn’t just a block of text—it’s a carefully structured piece of content that satisfies both user intent and AI’s need for clarity.
My coaching bridges the gap between what a tool can do and what a human must do. We’ll ensure your content is not only readable but also highly useful, which is exactly what AI and humans are looking for.
How We Use AI for SEO Copywriting
I will coach you on the exact process I use to get the most out of AI tools, ensuring you create high-quality, effective copy. You will learn to:
- Create Structured Templates: Develop templates for your on-site copy, including headers, that you can feed to the AI.
- Simplify Complex Content: Run complex content through the AI to simplify your copy and structure it better for search engines.
- Optimise Metadata: Use tools to assist with meta descriptions and other snippet-type copy.
- Review for Syntax: Use AI to refine the structure and syntax of your writing.
- Learn Schema: Use AI to assist with simple SEO schema for rich snippets.
What You Will Learn from The SEO Coach
I will teach you how to use AI for SEO copywriting and ensure your content is primed for success. We will focus on:
- Content Auditing: Analyse how your text compares to the top-ranking pages for your target keywords.
- Keyword Density: Use tools to check the density of your primary keywords and make suggestions for improvement.
- Ideal Text Length: Toggle the AI tool to suggest the optimal text length based on top-ranking competitors.
- Structural Improvements: Use the tools to break up your text, making it easier to read and more likely to rank in search results.
Do You Need AI SEO Tools Coaching?
Get started now. Yes, you do. If you want to improve your copywriting briefs and on-site SEO work, learning how to effectively use AI is essential. My experience with a variety of AI tools—for design, dev, and content—has shown that they can all produce a good starting point, but they are not a replacement for human oversight and strategic direction.
My style of SEO Coaching is practical SEO application in real time. I also coach with a very strong Mar-Tech & Technical Project Management skill set, which has proved beneficial for my when working with inhouse IT & Marketing teams.



