by Carla dos Santos | Apr 28, 2026 | SEO
Strategy vs. Tactics SEO vs. Growth Hacks: Why Strategy Wins the Infinite Game In the era of pattern-recognition, a “hack” today is a manual penalty tomorrow. I build fortresses, not sandcastles. I often receive requests to merge “black hat”...
by Carla dos Santos | Apr 24, 2026 | SEO
Technical Architecture The Schema Tug-of-War Why deleting AIOSEO’s default markup often destroys the foundational hooks of your Knowledge Graph. The Overcrowded Engine Bay In the specialised world of Creative SEO, I often look under the bonnet and notice a crowded...
by Carla dos Santos | Apr 5, 2026 | SEO
Localised SEO Authority Geo-SEO for LLMs: Global Vision, Local Results How I help you maintain local relevance in a world where AI determines “near me” results. I recognise that Local SEO has moved far beyond basic Google Business Profiles. As I see users...
by Carla dos Santos | Apr 5, 2026 | SEO
Strategic Analysis Search Equity vs. Domain Authority Why I believe chasing a third-party metric like DA often leads to “bloated” sites with zero ROI. The Vanity of Metrics In my 20+ years as an SEO specialist, I have seen countless brands obsess over...
by Carla dos Santos | Apr 5, 2026 | SEO
Generative Search Strategy AEO audit checklist: Optimising for AI overviews Is your content being cited by Gemini, Perplexity, and SearchGPT? Use this forensic checklist to verify your AEO readiness. The shift from SERPs to LLM responses In 2026, the traditional...
by Carla dos Santos | Apr 5, 2026 | SEO
Technical Infrastructure Pillar SEO information architecture: The blueprint for search equity Before content or backlinks, there is structure. Learn how to architect a website taxonomy that satisfies both human intent and AI parsing. Why IA is the silent engine of SEO...
