by Carla dos Santos | Jan 29, 2025 | SEO
White Hat SEO vs Black Hat SEO always reminds me of Spy vs Spy. I have worked across all the industries where in some cases black hat SEO techniques were employed. In 2024 Google updated its core algorithm. This has had a profound effect on SEO. For those that have...
by Carla dos Santos | Jan 29, 2025 | SEO
Technical project management is essential for the successful execution of SEO projects, ensuring that they are completed on time, within budget, and to the desired quality standards. SEO Project Management It plays a vital role in achieving project goals and...
by Carla dos Santos | Jan 29, 2025 | SEO
I do a lot of Corporate SEO training, and understanding the Microsoft environment is key. It is also very important to understand the IT environment. When it comes to corporate – the security layer is key. This where my being a Mar-Tech (Marketing Technologist)...
by Carla dos Santos | Jan 29, 2025 | SEO
What is AI SEO? Artificial intelligence Search Engine Optimisation (AI SEO) has permanently changed search and how we do it. Users are getting custom search results based on their past behaviours, their devices, their locations, and hundreds of other factors,...
by Carla dos Santos | Jan 28, 2025 | SEO
SEO plugins for WordPress include 15 that I have worked with over the years. I have worked through them to show my top 3. Each one of these has its own merits. In my opinion it boils down to which one is best for the SEO. A good SEO can work in any SEO plugin, but...
by Carla dos Santos | Jan 20, 2025 | SEO
Bing SEO Tips. With Google disrupting SEO for most of 2024, a lot of SEOs are moving to include Bing. I have been doing SEO on Bing for 3 years now, and there are definitely a positive impact across my websites and my clients. As I coach my students in Bing and...