by Carla dos Santos | Jun 10, 2026 | SEO
Answer Engine Optimisation (AEO) Smoke & Mirrors: Pulling Back the Curtain on 3rd-Party AEO Software A forensic look into where data-scraping platforms get their information, what they extract from your API, and the reality behind “hidden” AI metrics....
by Carla dos Santos | Jun 1, 2026 | SEO
Technical Risk & Security The New Search Hijack: How Black Hat SEOs Are Using llms.txt, Ghost PDFs, and Malicious Executables to Steal Your Traffic By Carla dos Santos | The SEO Coach & Systems Architect If you look at the recent algorithmic chaos—like...
by Carla dos Santos | May 22, 2026 | SEO
Generative Engine Optimisation (GEO) The Trifecta of AI Ingestion (llms.txt vs. llms.pdf vs. llms.exe) The search engine results page is no longer a passive list of blue links. I coach brands to command the context windows of Large Language Models. I observe that the...
by Carla dos Santos | May 20, 2026 | SEO
Core Algorithmic Shifts The End of Digital Feudalism: How Modern E-E-A-T Smashed the Backlink Monopoly The era of buying your way to the top of the SERPs is over. I build forensic entity structures that bypass legacy data baggage entirely. For over two decades,...
by Carla dos Santos | May 20, 2026 | SEO
Technical SEO & Search Strategy The Death of FAQ Schema: Why Honest SEOs Win the Long Game In the era of automated search engine real estate updates, shortcuts are a temporary flash. I coach brands to build semantic fortresses that endure. If you have spent...
