by Carla dos Santos | Jul 20, 2026 | SEO Coach Case Studies
The SEO Laboratory // Case Study Lab Report #15: Hike Table Mountain — Topical Authority & HCU Resilience Executive Summary: A forensic analysis of “The Opus”—a decade-old domain demonstrating how deep topical entity mapping and high-performance...
by Carla dos Santos | Jul 19, 2026 | SEO
The SEO Laboratory // Case Study Lab Report #14: Creative Music Theory — Technical Hygiene & Crawl Allocation Executive Summary: A forensic investigation into indexing optimization for emerging niche domains. By eliminating WordPress technical bloat, refining...
by Carla dos Santos | Jun 10, 2026 | SEO
Answer Engine Optimisation (AEO) Smoke & Mirrors: Pulling Back the Curtain on 3rd-Party AEO Software A forensic look into where data-scraping platforms get their information, what they extract from your API, and the reality behind “hidden” AI metrics....
by Carla dos Santos | Jun 1, 2026 | SEO
Technical Risk & Security The New Search Hijack: How Black Hat SEOs Are Using llms.txt, Ghost PDFs, and Malicious Executables to Steal Your Traffic By Carla dos Santos | The SEO Coach & Systems Architect If you look at the recent algorithmic chaos—like...
by Carla dos Santos | May 22, 2026 | SEO
Generative Engine Optimisation (GEO) The Trifecta of AI Ingestion (llms.txt vs. llms.pdf vs. llms.exe) The search engine results page is no longer a passive list of blue links. I coach brands to command the context windows of Large Language Models. I observe that the...
