Bing SEO Tips. With Google disrupting SEO for most of 2024, a lot of SEOs are moving to include Bing. I have been doing SEO on Bing for 3 years now, and there are definitely a positive impact across my websites and my clients. As I coach my students in Bing and Google, and although SEO is what it is, there are slight nuances between the 2.

How to Optimise your website for Bing:

  1. Use Clear and Relevant Keywords: Bing places a strong emphasis on exact match keywords. Make sure your content includes clear and relevant keywords that match user search queries.
  2. Optimise for Local Search: Bing is known for its strong local search capabilities. Ensure your business is listed on Bing Places for Business and that your local information is accurate and up-to-date.
  3. Focus on Quality Backlinks: Bing values quality over quantity when it comes to backlinks. Aim to get links from reputable and authoritative websites.
  4. Social Media Integration: Bing takes social signals into account. Active engagement on social media platforms can positively impact your Bing rankings.
  5. Use Multimedia Content: Bing favours websites that include images, videos, and other multimedia content. Make sure your multimedia elements are properly tagged and optimized.
  6. User Experience and Engagement: Bing considers user engagement metrics such as click-through rates and time spent on the page. Ensure your website is user-friendly, loads quickly, and provides valuable content.
  7. Schema Markup: Implementing schema markup can help Bing understand the content on your website better and improve your search visibility.

7 Key Feature’s of Bing Webmaster Tools:

Once you have made sure your website meets SEO best practice it is time to set up your Bing Webmaster tools and submit your website. Where possible you should definitely set up IndexNow and Microsoft Clarity as part of your Bing SEO stack – both of these are visible in Bing WMT.

  1. Site Explorer: Allows you to explore your site and analyse its structure.
  2. Backlink Analysis: Provides insights into your site’s backlink profile, including referring pages, domains, and anchor texts.
  3. Keyword Research: Helps you identify the phrases and keywords that searchers are using, along with their search volumes.
  4. SEO Reports: Aggregates counts of all the errors found across your website and provides detailed reports.
  5. Site Scan: An on-demand site audit tool that checks for common technical SEO issues.
  6. URL Submission: Enables automated submission of URLs from your site to the Bing index.
  7. Mobile Friendliness: Checks if your site is mobile-friendly and provides recommendations for improvement

Bing Places for SEO:

So we know that local SEO is becoming a very important part of SEO. With the rise of those of us who are digital nomads, we can choose not to have an address . I do the heavy lifting on my google business listing and then import the changes into Bing Places. There is a API between the 2, but you will still need to double check your categories etc. on Bing Places Listing.

  1. Local Listings: Bing Places allows businesses to create and manage their local listings, making it easier for customers to find them.
  2. Enhanced Visibility: By listing your business on Bing Places, you can improve your visibility in local search results.
  3. Accurate Information: Ensuring your business information is accurate and up-to-date helps build trust with potential customers.
  4. Customer Reviews: Bing Places allows customers to leave reviews, which can enhance your business’s reputation and attract more customers.
  5. Photos and Videos: Adding photos and videos to your listing can make it more appealing and informative for users.
  6. Mobile Optimization: Bing Places listings are optimized for mobile devices, ensuring a seamless experience for users on the go.
  7. Insights and Analytics: Bing Places provides insights and analytics to help you understand how customers are interacting with your listing and make data-driven decisions.