by Carla dos Santos | Feb 25, 2025 | SEO
The 2026 Insight: Google has shifted from “Helpful Content” to “Information Gain.” The March 2026 Core Update prioritises content that provides unique data, first-hand case studies, or new perspectives that AI cannot simply hallucinate or...
by Carla dos Santos | Feb 25, 2025 | SEO
The Insight: An SEO Migration is a high-risk operation where 80% of success is won in the planning phase. When moving from HubSpot to WordPress, the primary objective is to preserve link equity and authority. Without a forensic 301-redirect map and a structured...
by Carla dos Santos | Jan 29, 2025 | SEO
The Insight: The battle of White Hat vs Black Hat SEO has entered its final act. With the 2024/2025 Core Updates, Google has effectively neutralised “Link Buying” and “AI Spinning” through sophisticated pattern detection. In 2026, the Disavow...
by Carla dos Santos | Jan 29, 2025 | SEO
The Insight: SEO in 2026 is no longer a solo endeavour; it is a technical operation. Applying certified Project Management methodologies (PRINCE2, Agile, Scrum) is the difference between a successful Website Migration and a total loss of organic visibility. Structure...
by Carla dos Santos | Jan 29, 2025 | SEO
The Insight: Corporate SEO success in a Microsoft environment is defined by Security and Governance. For enterprise-level Corporate SEO training, understanding Microsoft Dynamics 365 (D365) and the PRINCE2 methodology is non-negotiable. This is where Mar-Tech meets...
by Carla dos Santos | Jan 29, 2025 | SEO
The Insight: Artificial Intelligence (AI SEO) has permanently shifted the search landscape from keyword matching to Intent & Semantics. By leveraging Machine Learning and NLP, we can now optimise content for topics rather than isolated phrases. In 2026, AI handles...
