Authority & Reputation Strategy
E-E-A-T Coaching: The Foundation of Modern Content Authority
How I help brands close the “Trust Gap” and survive algorithmic suppression in the AIO era.
1. E-E-A-T Audit and Gap Analysis
I treat the first phase of my E-E-A-T Coaching as a rigorous diagnostic that moves far beyond technical SEO. I assess the tangible evidence of authority and trust to identify E-E-A-T Gaps—which I have identified as the primary cause of algorithmic suppression in 2026.
| Component | Forensic Checklist Item | My Status Assessment | Severity |
|---|---|---|---|
| Experience (E) | Is original, proprietary media used (non-stock)? | ||
| Expertise (E) | Are author credentials verifiable & displayed? | ||
| Authoritativeness (A) | Does the site have high-quality, earned citations? | ||
| Trustworthiness (T) | Are contact details and YMYL policies forensic? |
2. Experience Integration (Proof of Work)
In the AIO era, I treat generic content as a liability. I implement process changes to ensure every URL provides irrefutable proof of work.
- Original Media: I ban generic stock photos in favour of unique testing screenshots.
- Unique Data: I demand proprietary insights like benchmarks or survey results.
Forensic verification: Lead Coach, Carla dos Santos.
Coaching Context
This audit methodology is the core engine of my E-E-A-T Coaching. I teach you how to turn hidden expertise into public, verifiable authority that Google trusts.
