The SEO mullet: Business in the front, AI in the back
In 2026, SEO has its “sliding door” moment. If you aren’t rocking the Mullet Strategy—balancing traditional SEO for humans with technical AEO for bots—you are invisible to half your audience.
The “front end” (Traditional SEO)
Traditional metadata still matters because humans still read search snippets. Compelling titles and descriptions are the only barrier to a scroll-by.
- Goal: High CTR (Click-Through Rate).
- Vibe: “Pick me, I have the answer!”
The “back end” (AEO & Schema)
This is where the magic happens for bots. We use JSON-LD Schema to feed Answer Engines like Perplexity, Gemini, and SearchGPT.
- Goal: Direct Answer Citations.
- Vibe: “Here is the structured data you need, Mr. Robot.”
The 2026 secret sauce
Traditional Metas get you the human click. Structured Schema gets you the AI recommendation. In the modern landscape, one handles the “What,” and the other handles the “How.” You can’t have one without the other anymore.
Specialist SEO coaching streams
Market research, intent mapping, and human-centric content strategy.
Authority building, backlink profiles, and brand amplification.
Internal linking, advanced JSON-LD, and site architecture specs.
Customised workflows using LLMs to assist with practical SEO scaling.
