Technical & AEO Strategy
The SEO Mullet: Business in the Front, AI in the Back
In 2026, I treat SEO as a “sliding door” moment. If you aren’t rocking the Mullet Strategy—balancing human SEO with technical AEO—you are invisible to half your audience.
The “Front End” (Human SEO)
I know traditional metadata still matters because humans still read search snippets. I focus on compelling titles to prevent the “scroll-by.”
- My Goal: High CTR (Click-Through Rate).
- The Vibe: “Pick me, I have the answer!”
The “Back End” (AEO & Schema)
This is where I make the magic happen for bots. I use JSON-LD Schema to feed Answer Engines like Perplexity and SearchGPT.
- My Goal: Direct Answer Citations.
- The Vibe: “Here is the structured data you need, Mr. Robot.”
My 2026 Secret Sauce
I use traditional metas to secure the human click and structured schema to secure the AI recommendation. In the modern landscape, I ensure you have both; one handles the “What,” and the other handles the “How.”
Visualising the Split Mind Theory: My framework for dual-optimisation in 2026.
Specialist SEO Coaching Streams
I lead you through intent mapping and human-centric content strategy to survive Helpful Content Updates.
I focus on forensic authority building and ensuring your brand reputation is verified by LLMs.
I architect advanced JSON-LD, site architecture specs, and internal linking for crawling efficiency.
I build customised workflows using Large Language Models to assist with and scale your practical SEO output.
Coaching Context
The Mullet Strategy is a foundational framework in my Generative SEO Coaching. I teach you how to balance human-facing content with the structured technical architecture that AI agents require.
