The power of co-opetition: Why collaborating with my “competitor” was my smartest move
When you stop looking at peers as threats, the ceiling on your growth disappears. Connecting with Michelle LaRose, the original SEO Coach, allowed us to share a digital roof and prove that the abundance mindset wins in the 2026 economy.
Why compete, when you can collaborate?
In the traditional business world, a “rival” is met with a spiked heart rate. When I realized Michelle and I were both operating under the same banner, old-school logic suggested war. Instead, we chose Human-to-Human (H2H) alchemy.
“I decided to view Michelle as my inspiration and my aspiration—proving that this level of coaching success is not only possible but replicable through different lenses.”
The H2H filter: Finding your coaching style
Clients don’t just hire technical knowledge; they hire a guide whose communication style clicks with their own. Here is how our “shared roof” offers two distinct paths to mastery:
Carla’s style: The “Tech PM” logic
I value brevity and clinical precision. Occam’s Razor is my guiding principle—the simplest, most direct path to the result is best.
“Carla is an SEO powerhouse—efficient, smart, and results-driven. She cuts through the noise.”
Michelle’s style: The narrative lead
Michelle is narrative-led, laying the foundations for a solid path to SEO mastery with patience and deep informative guidance.
“Michelle was a blessing… a master at guiding her clients through each process.”
