Practical SEO coaching eCommerce uses live websites and webmaster data to work with the student in real time. The students I coach have understood why it cant be theoretical only – search engines rules change often.
It is not wrong to say that Google has undergone some tremendous changes over the last year. I have several ecommerce clients and the flux is real. HCU and EEAT are also becoming very relevant for ecommerce. Historically as an SEO, my approach to e-Comms websites was a technical. Backlinks were and still are also extremely important, but I change my approach to those after the Penguin update. In hindsight that was a very clever thing to do. This years updates are changing the way I do Performance SEO for the better. The results for my students and clients are good so far. Over this year I have been more focused on traditional keyword research and onsite / on-page SEO fundamentals. Also to cement my e-comms clients in the SERPs I use Local SEO.
Understanding the Importance of SEO for eCommerce
In today’s digital world, search engines are key to online sales. More and more people use them to find and buy products. This makes SEO vital for ecommerce sites. By making your website search-friendly, you can boost its visibility and attract more customers.
The Role of Search Engines in Online Sales
Search engines are the main way people find ecommerce sites. When someone looks for a product, they want the best results at the top. By optimising your site, you can get those top spots, drawing in more customers.
Why Optimisation Matters for eCommerce Sites
- Improved visibility and discoverability: Higher rankings mean more people can find your site, leading to more traffic and sales.
- Enhanced user experience: Optimised sites are easier to use, with fast loading and clear navigation. This makes for a better shopping experience.
- Increased conversion rates: Easy-to-use sites encourage more purchases, boosting your sales and revenue.
- Competitive advantage: Good SEO sets your business apart online, giving you an edge over rivals.
Understanding SEO’s role in ecommerce can help you grow your business. By optimising your site, you can reach more customers and increase your success.
Keyword Research: The Foundation of SEO
Keyword research is key for SEO in ecommerce. It helps you find out what terms your customers use to find products. This way, you can make your site and content better for search engines. This leads to more people visiting your store and more sales.
To find the best keywords, start with your persona research. This can give you a multi-stream SEO strategy
Look for high search volume, low competition keywords that match what you sell. This helps you rank better in search results. It also brings the right customers to your site.
| Keyword | Search Volume | Competition |
|---|---|---|
| best electric toothbrush | 49,500 | Medium |
| eco-friendly laundry detergent | 18,100 | Low |
| sustainable bamboo bedding | 12,100 | Low |
Good keyword research helps you find the most valuable keywords. This step is essential for a successful SEO plan. It drives real results for your business.
On-Page Optimisation for eCommerce Websites
Building a strong online presence is key for any eCommerce business. On-page optimisation helps by making your site and content search engine-friendly. This boosts your site’s visibility, attracting more visitors and increasing sales.
eCommerce Product Pages for Search Engines
Product pages are vital for any eCommerce site. They need to be optimised for search engines. This means using the right keywords in titles, descriptions, and content. Also, make sure images and videos are optimised for better user experience and rankings.
- Do thorough keyword research for your products
- Write unique, engaging product descriptions with your target keywords
- Optimise product images with descriptive alt text and file names
- Make sure your product pages load fast and work well on mobile
Creating SEO-Friendly Content for eCommerce Blogs
Creating SEO-friendly content for ecommerce blogs is also crucial. It helps attract and engage your audience. By making valuable content that solves your customers’ problems, you become a trusted industry leader.
- Find long-tail keywords that match your customers’ searches
- Write well-structured, attractive blog posts that are easy to read
- Add internal and external links to improve user experience and search engine signals
- Optimise your blog post titles, meta descriptions, and URLs for better visibility
Mastering on-page optimisation for ecommerce can unlock your site’s full potential. It drives sustainable growth for your business.
Do I need Practical SEO Coaching eCommerce?
Yes, onsite and on-page SEO coaching are important for any SEOs working in eCommerce. SEO for eCommerce is exciting, complex and time-consuming. For this reason, many website owners choose to hire an on-page SEO coach to help their inhouse teams with this discipline.
If you are interested in Practical SEO Coaching for eCommerce or team Training, lets chat around your needs and where I can assist with your SEO goals and projects.
